It takes some work, but anybody can make it on ebay. Aside from listing items of interest, you need to get out into the cyber world and talk about your own listings or store.

Blog about your products and your listings, leave ads where ever you can. Join groups and actually participate, not just slamming and then run. Make friends, interact, be a part of communities.

And of course, build....build up your listings and make those pages pretty and interesting.

You can see an example of an ebay store at http://stores.ebay.com/Judys-Idea
and see how I've used html to provide pretty pages. Especially take a look at the Christmas items.

I've learned that the more you intertain, along the way, the better your chances.

Get out there and try.