Why to Offer a Gold Membership on Your Wholesale Website

If you operate a wholesale sales website, you know that the ultimate goal is to get a lot of customers to purchase items from you. It is the number one way for ecommerce sites, both retail and wholesale, to make money. However, there is another way that you can make money with your wholesale website. By offering a gold membership, you will decrease the profit per piece sold, but will make more residual income.

How a Wholesale Ecommerce Website Works

Wholesale ecommerce websites usually sell items at below retail prices. Many require customers to have a reseller’s ID number or a sales tax certificate to prove they are really in business. Often, wholesale website sell their products in bulk lots only. Prices can be based on the volume of sales, or the quantities per item ordered.

How the Gold Membership Makes Good Business Sense

Gold memberships are usually monthly or yearly subscription plans. Your customer would pay a regular fee in order to get access to either more products or lower wholesale prices than regular customers.

This makes good business sense because you can expect to earn something regularly until the customer cancelled. Also, the vast majority of people who join wholesale ecommerce websites do not end up dealing in large quantities of goods. Therefore, your decreased per item profit will be more than made up by the gold membership fee.

What to Offer in a Gold Membership

There are several options of what to offer in a gold membership on your wholesale ecommerce website. The most obvious benefit for your customers would be a decrease in the wholesale price of the products. Even a slight decrease from ten to twenty percent will be enticing for active customers.

You can also decrease the minimum purchase for gold members. Often, wholesale ecommerce websites have minimum purchase requirements of one to two hundred dollars. A gold membership can reduce that minimum purchase price to a smaller amount, or get rid of it all together.

Another option in a gold membership is access to a more extensive product line. If you deal in various types of items, it is easy to reserve some of your top sellers for your gold membership customers.

Offering a gold membership on your wholesale ecommerce website is a good business decision. While you give up some small profit on each item sold, you will gain a continuous residual income that grows every month.