What are you selling?

Oh dear silly man you might be thinking.
It’s obvious what you sell when you join Telecom Plus.
Discounted utilities, cheaper landline ,mobile electricity gas broadband and freephone numbers, that’s what we sell.
Is it though?
Is it not really a better deal on utilities plus the convenience of getting them all on one smaller monthly bill?
Life is so much easier when there’s just one number to call to add services, or get an answer for any queries on your account, that’s what we sell in reality.
Now how about the business opportunity side of things?
It could be the chance to leave a legacy, start a business, find a new challenge or any other number of surface reasons.
Could be possibly be we are selling the dream of having these things as much as the reason given to us when we ask what someone wants from their home based business.