Have you noticed that more and more words, which are usually nouns, are suddenly turning into verbs? This is the act of verbification: the creation of verbs from words that are normally other parts of speech.

Practically everyone says "google this" when they actually mean to use the Google search engine to find something.

It's often used in marketing speak, as in: "This will impact sales next year." The more correct way to say it would be "This will have an impact on sales next year." since impact is originally a noun and using it as a verb sounds awkward.

More examples of verbification:

"Do you Sudoku?"
"Let's all {insert product name here}!"

Verbification can be thought of as lazy, as it takes fewer words to get your point across. It's often better to use a different word altogether and avoid the awkward phrasing. In the above example, the word influence could be used instead of impact.