Timing Your Email To Maximize Profits

One of the most profitable things you can do (and one of the most difficult things to learn when you first start your Internet business) is using an email campaign to make money. Of course, if you are building a list, you are probably using an autoresponder. If not, you need to get one as soon as possible. A good autoresponder is an essential component to making money using email.

Your list is one of the most valuable assets of your online business. On average, you can expect to earn about one dollar every month for each subscriber that you have on your list. No, you didn’t mis-read that, it said Every Month! If you have a list of 2000 subscribers, you should earn roughly $24,000 per year.

Hearing this information, don’t go out and buy a list of subscribers to try to immediately build up your list. The best list is made up of targeted subscribers. That is, they are interested in products related to your niche. When you buy subscribers, most of them will NOT be targeted to your niche. For this reason, few of them will be interested in the products that you are recommending and many of them will quickly unsubscribe from your list.

You are much better off developing your list the old fashioned way, by earning them. Develop a good squeeze page and offer a great incentive. Use a diversified mix of marketing campaigns and drive people to your squeeze page. A good offer can convert between 30% and 50% of your visitors into subscribers. If your conversions are significantly less than this, examine your squeeze page and offer. Make some changes to make it a more compelling offer.

When creating an email campaign, give some thought to the timing of your offer. Emails that are sent out late Monday through Thursday get a better response than those sent out on Friday or over the weekend. It seems that many people are checking their email at work. Monday seems to be a bad day because email boxes fill up over the weekend and causes an overflow on Monday. So, to maximize your email success, send them out sometime between late Monday afternoon and Thursday. BY focusing on the timing of your emails, you can become a much more successful email marketer.

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