Yellow Pages

The possibilities really are endless . . . in chatrooms include a link to your affiliate account when discussing the top selling Sony Ericsson cell phone, in forums when referring to a useful book on PHP code include a link, when emailing a christmas list to friends and family (if you feel guilty about making money off your own gifts I suggest ignoring this one), if informing readers in a newsletter email (personal or business) about clearance pricing—include a link, when sending emails include a link at the bottom of your email about the new Michael W. Smith CD. And the list goes on . . .

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YellowPages.com just does not cut it in today’s Web 2.0 world. They have completely missed out on the democratization/folksonomy cultures sweeping the Web. The folksonomy culture ensures that web pages get attention based on what other users think of the page; and not just on how much one is willing to pay to get attention for a page. Thus, folksonomy ensures the playing field is leveled between those with lots of money and those with lots of happy customers but low advertising budgets.

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