Advertising is everywhere. I remember when I was teaching some years ago, and focusing on literacy and numeracy I tried to explain to my adult students (they were a disadvantaged group – most had left school early), how important the ability to read, and write was in modern society.
I divided the class into two groups and sent them around the neighbourhood in a planned route. One went clockwise and they were asked NOT to READ any signs, or posters etc. The other group had to go anticlockwise and they were asked to NOTE any signs, words, posters and so forth that they saw on the route.







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