Thursday, January 25, 2007
copied from the my subscriber log-in at U2.com
26.01.2006
Seeing RED
Bono has launched Product RED, a global brand which will raise funds to fight AIDS in Africa. It's not philanthropy, he said, but 'doing good, will turn out to be doing good business.'
The launch of RED took place in Davos, Switzerland today, when Bono and Bobby Shriver joined with American Express, Gap, Converse and Giorgio Armani to unveil the T-shirts, shoes, sunglasses and credit card which are the first items in the new line.






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