social responsibility

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Every piece of communication has a social responsibility. It does not end with just transmitting a message and leaving it there. Communication thrives in a system and in that system, there is a message to be sent and an effect to be considered.

There was a poem defining a situation where some secret had long been held from the poet and he felt so bad. The poem ended with a threat. Then another poem detailed a situation where he was raped, graphically presenting the incident – move for move. Still another poem depicted stammering while one spoke and with it that slap, slap, slap to “slow down the mind so he could speak out the words properly.�

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