search engines

I have 4 podcasts of my own and they all compliment my web site. Podcasting is easy and is great marketing tool to compete with radio and television.

You can simply plug in a microphone, download Audacity to record your podcast, and upload the finished MP3 file to your web hosting server. There are about 5 good FREE podcast hosting services as well like Switchpod.

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In the world of Search Engine Optimization (SEO) links are valuable. However, some links are less valuable than others. In fact some links are almost worthless from an SEO standpoint.

The specifics on how websites are ranked are closely guarded secrets. If this information were public knowledge, every site would be perfectly optimized and the search engines would be of no value. Although there is no certainty when it comes to search engine preferences, we can make certain assumptions based on history and experience.

The use of anchor text links is thought to carry some weight with the search engines. An anchor text link includes a few descriptive words which, if clicked, will take you a different website or page. The actual website address is hidden within the html code of the website.

But, some links carry more weight than others. The more common descriptive words used with anchor text links is the term “Click Here.” Unless ‘click here’ is one of the keywords listed on your website, it is useless as far as the search engines go. I more valuable text link is “Your Site’s Name” or Your Site Keyword.” This type of link carries much more weight in the eyes of the search engines.

How do I know this? I have two sites that I almost always promote together. They were designed from the same template so neither one has an SEO advantage over the other. For one site I have always used the site name in the anchor text. In the other, I use different names in the anchor text.

The one that I use the site name in the anchor text has a page rank of 3. The other site, which is slightly older, has a page rank of 2. Although the difference is not earth shattering, in the world of SEO, I’ll take every little advantage that I can get. By making small changes like this, you may end up with improved site rankings. And by using a number of these small SEO improvements, you might see significant improvement in your over all site rankings and in your Internet business.

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A huge problem for new websites is getting the traffic that they need. There are a lot of websites out there that claim to get you traffic. I've tried several of them, and I have been sadly disappointed. They don't work.

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An Australian web company has launched a search engine that is exactly same as Google. Its names is Blackle (www.blackle.com).

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So you've heard that having a blog is a good idea for your business, but are you sure WHY it's important? Understanding how blogs operate and how to use them for your business will give you great payoffs for your investment of time and energy. Not using your blog effectively will simply waste this fantastic resource.

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Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.

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What is SEO ?
SEO means Search Engine Optimization. It is the term we use to describe the process of optimizing a website for the purpose of reaching better rankings in the organic search results of search engines

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**This is a sponsored post.**

Owning a website and trying to get high rankings on search engines such as Google is now being made much easier by companies like USWeb. USWeb has everything a website needs in order to rank at the top of the hottest, most frequented search engines, which is something you can't do by hoping alone.

Making a small investment in SearchEngineOptimization services is an investment that will keep paying off for you and your site.

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Google, a company as ubiquitous on the internet as Microsoft on hard-drives, has recently started beta testing a system of accessible web search for the visually challenged (the fey term for the blind and partially sighted). This product, for the want of a better word, is called 'Accessible Search' and is available on Google's experimental software site, http://labs.google.com/accesible. It utilises the company's standard PageRank, but further categorises and orders results by their usability; thus, in principle, these modified results should cater to a wider audience than the typical two-eyes, two ears, one heart, one nose, one stomach, two intestines and twenty-eight teeth brigade served by the current system. Of course, some will cry, "What a waste of resources! What interest could a blind person possibly have in pages bursting with one-dimensional text?"" And they would be wrong. That world is gone. In these days of judging the quality and propinquity of a society by the manner in which it treats its less conventionally capable citizens, every magnanimous (not to mention self-serving) company and institution should deem it a priority to cater to everyone (well, almost everyone) lumped under the categorical aegis of 'human'. Naturally, some are less human than others. Paedophiles, rapists, murderers, agnostics, Michael Jackson ... no right-minded company wants to speak to the needs of these people, at least in so far as they are solely defined by those aforementioned epiphets; besides, whenever possible, they cater to themselves. The visually, aurally and intellectually challenged, however, demand, quite properly, that they be treated in no less meritorious a fashion than anyone else.

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I'm going to start off by apologizing because I'm going to tell you to do one thing...and then do the complete opposite by writing this blog. But it's for a good cause... I hope. ;-)

The good thing about blogging is that ANYONE can do it. The bad thing about blogging is... ANYONE can do it. ;-)

Because of this we have all kinds of different blogs: pathetically boring blogs, fun & interesting blogs and even blogs for bloggers. And for the record, I've written blogs in each of these categories - so don't start thinking that I'm talking about someone else...;-)

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