review exchange

Sponsored Reviews
Recently, this method of the Blogs promotion gained an enormous popularity. As Blogs eventually became the powerful and the wide-spread way of the content delivery to the readers, some Blog owners started to invest on ordering the sponsored reviews from other Bloggers to be posted on their sites on the promoter’s Blog. Usually, it means that for your money you get a nice attractive review on your site and its content that supposed to bring additional traffic to the site, and consequently additional income source that should justify the monetary investment. It also became an additional income source for the fellows’ bloggers, while they can find the “orders” on multiple “paid reviews” sites. This method of the blog promotion, while being quite effective and popular, does not fit well to the main idea of this article to include just free methods of the blog exposure. There are also warning voices claiming that sponsored reviews, while not violation the business laws, are “contaminating” the free and non-biased spirit of the information exchange in the bloggers’ communities. With all respect to the revealed concern, I personally consider this method of advertising to be completely acceptable, as far as the posted review or article is marked with clearly-visible and well-articulated disclaimer that the post is a part of the “sponsored” or the “paid-per-review” advertising campaign. Let the reader decide than, what credibility to be granted to the sponsored post.

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Link Referral in the mission statement is promising to provide budget or free alternative to search engines in bringing additional traffic to your Web Sites. Quoting the description of how it works from the company Web Site: “In order to participate, all you need to do is login and visit a maximum of 30 sites and 5 reviews in a 24 hour period for the highest possible ranking in your site category. Obviously the higher your ranking, the more traffic you will likely receive. Rank is determined by the sum of visits + (reviews X review quality), and then finally by the latest login time. You can expect to receive 20-60 extra visitors a day of people who specifically chose your site to visit from a modest amount of daily participation and that number is growing daily as more members are participating in the program.”

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