YellowPages.com just does not cut it in today’s Web 2.0 world. They have completely missed out on the democratization/folksonomy cultures sweeping the Web. The folksonomy culture ensures that web pages get attention based on what other users think of the page; and not just on how much one is willing to pay to get attention for a page. Thus, folksonomy ensures the playing field is leveled between those with lots of money and those with lots of happy customers but low advertising budgets.

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