If I swear, would you come running to meet me? Well, I certainly do not think so. But Australia's Tourism department thinks that it could be worth the try so as to lure more tourists into the country.

The advertising campaign actually is a A$180 million or some US$133 million in expenses. Top that huh! And that's all in swearing.

And the advertising asks tourists,

"Where the bloody hell are you?"

I just hope that they do bring the tourists in. Or else they would actually be swearing that they would never swear to tourists again.