Product placement in the TV show The Closer

Is it just me or have the advertisers and the TNT network become more "in your face" with the product placement in shows?
Did you notice in a recent episode where Brenda got a snack out of her desk?
It just happened to be Keebler cookies.....an advertiser.
And then her cell phone rings...with the T-Mobile ringtone....another advertiser.

The advertisers must be paying a pretty penny to have their products inserted into the show.

I can't say that I've noticed it as much....maybe it just hasn't been so obvious.
What's your take?