Ever wondered how the Fair & Lovely Marketing meeting goes? Here is a sample.

The Big Boss: “Ok guys, time to ask the question we have been asking ourselves for the last 30 years. All we Indians dark and sweaty, who is the fairest of us all? Time to launch a new campaign that is. Suggestions? ”

The Old and Weary Manager : ” We need a new face for the product. Say like Kareena Kapoor. I think she is the fairest of them all. Period.”

The Very Old and Weary Manager: “Why not Mandakini? Can’t think of any one who is more fair than her.”

TBB: “But the question is, is she alive?”

The New Kid on the Block: “Priyanka Chopra is my choice”

OWM: “But I heard she is as dark as a ripe sapota in real life. It is all in the make up.”

NKOB: “Precisely why she will be perfect for us. Will never ever turn up in front of a camera in any other colour than… ahem white. Besides the strategy is in perfect alignment Philip Kotlers Third Principle of Positivity generators ”

BB (visibly impressed): “Priyanka it is. Now for the male ambassador. Suggestions?”