Online Marketing - Google AdWords introduce "Preferred Cost Bidding"

Google AdWords has introduced a new bidding option called "Preferred Cost Bidding", "a feature designed to help you save time while achieving your advertising cost goals more consistently," according to Google.

Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) bid, you can now set a preferred CPC or CPM bid that represents the average price you want to pay.

But whether this is a good thing or not is still disputed back and forth on the Internet. If you'd like to read an excellent discussion thread on the topic, visit the following:

http://www.webmasterworld.com/google_adwords/3313834.htm

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