New Product Treats Cold Sores By Boosting Immune System

(NewsUSA) - As a professional in the public eye, the cold sores that Andrew Weiss suffered were painful and embarrassing.

"How could I promote health and well-being with blisters on my lips?" said Weiss, an entrepreneur whose livelihood depended on promoting health and energy products. Eventually, his two- to three-week outbreaks prompted him to begin researching a solution.

"I was looking for more than a treatment for the outbreak," Weiss said. "I wanted to understand and treat the cause."

He studied existing remedies, spoke with medical professionals and explored old treatments and new options. Finally, he focused on developing a unique sublingual product, finding the greatest potential in homeopathic medicine.

Four years later, Weiss' vision came to fruition when his formula for treating cold sores was made available to the public through Aeura, the company of which he is chief executive officer. Aeura's formula, taken by a tablet that dissolves under the tongue, is the first sublingual, over-the-counter medicine for cold sores.

"Many people wait for an outbreak to purchase a topical treatment," Weiss said. "Why keep treating the burns when we could put out the fire?"

Cold sores are caused by a form of the herpes virus, which still carries a stigma, Weiss says. His company's goal is to educate people about herpes viruses and provide a way to help those affected live life without shame.

Herpes viruses are not only associated with a sexually transmitted disease. For example, cold sores are common in children and are a serious problem in daycare centers across America, Weiss says.

Cold sores are triggered by stress, fatigue, sun exposure, fever and changes in diet. Though a herpes virus can't be cured, the symptoms are manageable.

A natural alternative to prescription medicine, Aeura treats the cause by boosting the body's immune system. The idea behind the product is that if a person's immune system is strong enough to resist the virus, outbreaks will occur less frequently or not at all.

Aeura has no known side effects and doesn't conflict with other medications. It is sold in CVS, Meijer, Brooks/Eckerd, Pharmaca and other pharmacies nationwide. The formula can be taken daily, at the first signs of an outbreak or anytime throughout.

For more information, visit www.aeura.com.