Having a blog or website means you obviously want some increase link popularity on the Internet

Here is the thing though - Google drives the most traffic your way so they are a good search engine to start with. They look at a websites on-site factors and off-site factors which tells them your ranking in the cyber world. Every one has heard of Page Rank which is a scoring Google gives sites and blogs to determine and show people and viewers the sites popularity and importance. This use to be much more important when it first came out but now as time has marched on there are ways to manipulate this ranking making this ranking less valid to it's public.
Now blogs...that is the upcoming way to go!! They are filled with tons of diverse content that the search engines are craving and they are real people not just pop ups. Getting one link from one blog may not do you any good but try getting a 1000 links from 1000 blogs - that is a different story. Doing this on your own is very difficult but try doing it through Blogitive - which currently has over 2000 blogs and is growing rapidly every single day. All you have to do is submit a web release to the bloggers and they will write about it and link it right back to your website in any keyword manner you want with any URL too.