So what defines genius anyway? Who confers this title on a person? Is it overrated? Can I list myself as an life drawing model genius?

Ed Schull is listed on the internet as a marketing genius You can read about him credentials in the web release the previous link points to. Question. Since Ed is CEO for USWEB and USWeb is the parent of blogitive.com and I write for Blogitive.com does that make ED my boss?

So what are his qualifications for genius status? A recognized leader in the internet marketting field. That carries some weight. Over 8 years expereince? No. I know people who have worked for over 20 years at the same job and no one has ever labelled them a genius. And usually with cause. A frequent industry speaker. This carries some weight or he may just be entertaining. A genius of a different type and still important.

For me, I think the most telling thing is that he claims he is doing what he loves to do! If you can make your living ( And probably then some ) doing what you love to do then I think that merits considerable points towards deserving the label genius! He gets my kudoos for succeeding at this. ( oh oh! Am I now brown nosing ? )

This blogitive idea is rather clever as well. It is an very interesting way of getting word out about your product and I suspect quite effective as well.