Now maybe it's just me, but I'm personally getting pretty fed up with advertisers presuming that we're all dim. There are many "low-blow" techniques used in marketing, but the ones that just scream out at me "We're doing this because we know none of you will catch on" really irk me!

For example, some of Charmin's TV commercials quote that they are better "than the regular kitten brand." Now I don't know about you all, but I'm plum stumped as to what brand they're mentioning here! How about all of those toothpaste commercials? Have you noticed that 9 out of 10 dentists recommend every toothpaste? Wait a minute. That doesn't add up! Well, actually it does. They never claimed that 9 out of 10 dentists recommend their toothpaste above all others. Sneaky... not.

There's always the famous Pepsi vs. Coca-Cola campaign. Ever notice how Pepsi blatantly attacks Coca-Cola, while Coke never jabs back? Nope. They stick to the regular gimmicks; catchy tunes, celebrities, dancers. They let their product speak for itself. Is that so much to ask?

So here's a little love for all of those marketing campaigns that stick to the tricks that are a bit more on-the-level. Hey, I can be comfortable with the fact that I might buy a cell-phone because it's endorsed by a monkey! But I definitely refuse to pay attention to the low-ballers. You can't hide an elephant behind a telephone poll, and you can't win support by calling your clients stupid.