Interent Business Success: Communication

I decided to start a short series on communications. It is the #1 reason why websites succeed, and others fail.

A new buzz word entered the business world a few years ago, toxic communication. We use to believe that venting emotions, gossip, casual talk about the competition, or using our words as a weapon, were harmless, victimless. It took the advertising world to teach us that every word is a two edged sword.

The concept was first introduced in Japan with Womansword. Japanese women had their own dialect and vocabulary that contained dual meanings, and could be used to influence or motivate men. This notion made business managers and sales people reconsider the theory of an ‘innocent comment.’

Here are a few aspects of toxic communication that can sabotage sales, destroy a productive work environment, or undermine the best customer service strategy.