How to Write and Market Articles: Introduction

I’ve taught a few lessons and workshops on writing articles. Most people believe that you just research, write for 500 words, and then you have an article. This is great if you always want to get paid .01 cent a word to write, but it won’t help you grow a career.

As we’ve talked about university degrees and freelancing, I do need to qualify a statement. Yes, many clients want writers with a university degree. The reason is that these people have ‘learned’ how to write good articles. However, you can learn to write a good article without going to university.

I am going to start a series of blogs on writing and marketing articles. I hope this will help new writers improve their ‘product’ and become more effective when selling it.

Marketing is a four part activity that is broken down into the 4 P’s: Product, Pricing, Promotion and Placement or distribution. Article Marketing Strategies play a significant role in at least two of these activities and should be incorporated into every Internet Marketing Campaign.

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