Here's an idea...

Instead of scurrying around and spending money on flowers, candy, or gifts that are purchased simply for the point of having one to give...be nice the other 364 days of the year! That way, no scurrying. Your significant other will be so happy and thankful to have a man/woman like you that they won't give two shakes about Valentines....and if you buy him/her flowers the month preceding and the month after and every month in between...he/she won't even notice that you didn't shell out the requisite $100 this month!