Google Takes BMW's German site out of its index for Cheating

Google has reported that it has taken BMW.de off its index, as the german site had violated Google's guidelines, particularly the principle that states: "Don't deceive your users or present different content to search engines than you display to users."

The violation was due to BMW's german site displaying certain pages in one way when the search engine visited the page but when a Web user opened the page, a redirect mechanism would display a completely different page.

It is said that this is an industry wide method, for companies trying to get top rankings in the search engines. This exclusion is meant to be an example for Google to let others know that they mean business.

But I wonder, does BMW.de really need to employ such tactics ?

BMW German Site taken off Google Index for Cheating
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