It is time to add keywords on your website.

The keyword tool generally used by webmasters is "Wordtracker". I personally use Adwords Keyword Generator and "Keyword Elite". In this example, we will use "http://www.goodkeywords.com" as it is a free tool. Download it and install it.

Let's continue with the Dogs terms.

So, type "dog" and then submit (always use the singular term in your keywords research).

The software returns a list of related terms ; the "count" column shows you how many times the keywords have been searched within the previous month. Scroll down the Good Keywords page to find keywords related to the subject of your site but with with less competition than for "dog". You are not ready to compete against 100,000,000 other websites ;-)

Let's assume that the keywords you will use are:

* dog care
* dog supplies
* dog training
* dog collar
* dog types

You will need to focus on writing new articles on these keywords.