Here are some simple ways to increase your Adsense earnings.

First thing to do is to choose the highest paying keywords. You will then create a keyword list (by making a research on Overture and on Google) ; selecting the more frequently requested keywords.

Once you will have added the chosen keywords on your webpage, you will have to drive some visitors. That is why you will do what is called "site optimization".

In order to understand your visitors needs, you must think like them. Better: think that you are a visitor...

Visit other websites related to the same subject than the subject of your website: it will to give you ideas on how to improve your site and how they generate their income.

Each page of your site must contain menu and navigation links related to the subject covered in each pages. The links must catch your visitors eyes in order to encourage them to click on these page links. A great way to capture your visitors attention is by giving them some gift. The word "free" is a magic word!

Another way to optimize your site is by tracking the clicks on your Adsense links: test two or three different Adsense blocks (yes, the master word is "testing") ; when you know which one is the most profitable block, include it on your entire website.

Adsense is the easiest way to earn money but that does not mean that you have to be passive: it is necessary to be creative.

Find the tools you need to build your Adsense empire at: Adsense Start Package (recently updated with fresh hot new software)