Blogs move so much faster than your traditional idea of static websites. Because of their RSS/Atom feeds, they're picked up within days and even sometimes within hours by the search engines. This makes blogging about topics that are current and time stamped available, allowing access to the information before it's "old news".

A profitable way of blogging is on topics that are hot right now. For example, while the Olympics were going, a little known blogger took it upon themselves to talk about it - include some tidbits about people, the sports, the newsworthy drama, and while the Olympics were still going on, their blog was making about $100 to $200 a day.

Take American Idol as an example, too. Every day, the term "american idol" is searched for 34,857 times a day (according to Overture)! Popular TV shows get thousands of searches each and every day, as well as current political topics and news and large events going on in the world.

Basically, anything that's getting any kind of news coverage can bring in people looking for more information about it through search engines.

It doesn't stop at search engines, though. When you write about topics that are hot right now, you can submit your blog entry to other places online that are compiling information based around that topic. There are sites who's main purpose is being a link directory to other sites with information on topics that people are interested in.

When going this route, though, you are competing with a lot of other current information. This type of blogging requires putting more time into your keywords to rank high with search engines, as well as overall search engine optimization. Check out a previous blog of mine, The Importance of Using Keywords in Blogs.