Advanced Keyword Tutorial for Making Money with Adsense

One of the biggest income generators for many established internet writers is Google Adsense. The problem is, if you do not know how Google's crawlers work, you'll not make money.

There are 4 key points.

1. The meta tags
2. The headings and sub headings
3. The 20 words following a heading and sub heading
4. Links

The Meta Tags and Adsense
I've already mentioned that search engines do not use meta tags to rank systems anymore. The only thing the meta tags do is select the ads that will appear in the Google Adsense ads. (yes, SEO specialists, this is simplistic - but this article is not written for you.)

The meta tags will determine how Google chooses ads for your site.

SEO/Web 2.0 and Headings
Web 2.0 is coming soon and it will affect Google Adsense. When it does, sites that do not use sub headings will be at a great disadvantage. The crawlers will use the heading codes (h1, h2, h3) to give relevance to keywords.

Any keyword that does not appear in a heading - will probably be ignored. That means, you can have a web page with the keyword 'get rich' but if 'get rich' is not in a heading, then Google will ignore the code.

Each page should have at least two keywords that are common through the entire site. Then, it should have up to five keywords for that page. Do not use more.

So, each keyword in your meta tags must also appear in the headings.

Content
This is important. The keywords must appear in the first 20 words after the heading code. Google reads a page from top to bottom. It usually reads 200 words and ignores the rest. However, it also calls HTML code 'words.'

When crawlers see a H1 code, they treat it like a page break. This means that the first 20 words after the heading are given #1 importance. After that, the crawlers stop paying attention to words.

Keyword Anchored Links
A keyword anchored link is one that appears in the content. The keyword 'in' the link must match the keywords in the page's meta tags, headings AND the meta tags, content, and keywords on the next page. In short, both incoming and outgoing pages must be related. If they are not, the keyword has no importance.

Common Mistakes
*The meta tag keywords do not appear in the web page
*There are too many keywords - more than 5% on a page
*The meta tag keywords do not appear in the meta tag description, or the page title.
*The keywords do not appear in the first 20 words after a heading title.
*The website has meta information on the first page - but not the rest. Crawlers do not rank web sites - they rank web pages. Even though there is only 1 meta tag crawlers left, people who want to use Google Adsense must use good keywords