This is day 2 of the article by SEO expert Brad Callen. You should find it as informative as day 1.

"How Changing One Single Onpage Optimization
Factor Can Boost Your Rankings By Over 350
Positions!"
Ok, so now we've selected our main 3 keywords:
l weight loss story
l weight loss picture
l safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things
easier for us when we begin to optimize our offpage ranking factors which you'll learn
about later.
Let's Optimize Our Webpage ...
The first thing we need to do is select a page Title for our website.
The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title,
the more weight Google will give to each of the keywords and the higher you will rank.
When creating your page title, it should not look like this:
l Welcome to our website!
It should not even look like this, which does containg our main keywords, but contains an
unnecessary number of words:
l weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should
do a couple of things to cut down on words used.
This would be a perfect title for your webpage:
l Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
l Taken out all of the "ands"
l Replaced one of the "ands" with a "|" character
l Combined the keywords "Safe Weight Loss" with "Weight Loss Picture"
l Always Combine Your Keyword When Possible to cut down on the total number
of words that are in your title!
Always Combine Your Keywords In The Page Title!
When Google looks at our title it will see all 3 of our keywords only. Combining
keywords to cut down on the total number of keywords displayed in the title is a great
way to boost the strength of each individual keyword, which will have an immediate
impact on your ranking.
Add header tags
Next we'll need to add 1 header tag and place our most important keyword there.
The header tag should be as far towards the top of the page as possible. When
Google reads a webpage, it views the text from the top left hand side of the page to the
bottom right hand side of the page. So, it's best to place your header tag on the top
left hand or top/middle portion of your page. You can think of an header tag as a
title for whatever content you have on your page.
For example, the header tag of this lesson would be:
"How changing 1 onpage optimization factor can boost your rankings by
over 350 positions!"
... and the html code would look like this "How changing 1 onpage optimization
factor can boost your rankings by over 350 positions!"
Of course, I would have changed my lesson title to contain my main keyword if I was
actually trying to optimize this page for Google. Also, if possible, it's ideal if you can
include ONLY your main keyword within the h1 header tags. Weight Loss Story would be perfect.
Add header tags
Next, we'll need to create an header tag. This can be thought of as a sub heading
for our webpage. You should place your 2nd most important keyword in the header
tag. The tag should be placed somewhere towards the top half of your webpage.
A good header tag for our example would be:
l safe weight loss (Usually it's best to place your primary keyword in your
tags and your secondary keyword into the tags.
After we've done this, we need to actually create the content for our webpage. When
writing the content, try to evenly sprinkle your main keywords throughout the copy.
Don't overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to
include at least one of the keywords per 1-2 paragraphs, depending on how large your
page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom
right hand side of the webpage. A trick I like to use is to include this in the copyright
information line at the bottom of the website. For our example, this would be a good
example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or
italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it
will hurt you more than it helps.
A good example of this would be to visit the #1 ranked website on Google for the search
term, "search engine optimization". Notice how they've written their content. Notice the
bolding etc.
l Here is the website: http://www.seoinc.com
Properly include image tags ...
Next, click on the very top image of your webpage (This is usually your website's header
graphic) and include an image tag using the text "weight loss story header" if you're
adding this alt text to your website header graphic. Click on 2 more graphics throughout
your webpage and enter your other 2 keywords, plus an extra word like "graphic" or
"image"... For example, we would use "weight loss picture graphic" and "safe weight loss
image". This ensures that Google won't view this as spam.
Force Google To Read Your Keywords First!
Now, remember I stated above that Google views your webpage from top left, to bottom
right? Well, in general they do. But because most websites contain a left hand column
which contains all of their navigation links...
Google WILL View all of the text in the left hand column Before The Body of the webpage
How can you get around this? I've come up with a neat little trick that will ensure that
Google reads the actual body of your webpage before the left hand column containing
your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this:
navigational links Your body text...
You should create a table that looks like this:
(1)
Your body text...
navigational links
By doing this, Google will read the top left hand row/column first (This is labeled with a 1
above)... BUT will see that it is empty, so it will then read the body of your webpage
and then read the 2nd left hand row/column which contains your navigational
links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is
something you'll really want to do, but it is NOT how you make dramatic changes in your
search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that
by getting your keyword density just right, or by moving your keywords around on the
page in just the right places, you'll really move up in the search engines.
That is not the case at all. It is the offpage optimization factors that will get you high
rankings. I will teach you exactly what offpage optimization factors are, AND how to
make sure you optimize these factors perfectly for Google!
Tomorrow lesson will be a doozy... It's titled:
"The Secret To Getting Listed In Google In 24 Hours!"
Brad Callen
Bryxen Software, Inc.
seolite.com