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Here are 6 ways to keep online customers away from your competition.

1. Stay In Touch
Stay in contact with customers on a regular basis. Offer them a free e -zine subscription. Ask customers if they want to be updated by e - mail when you make changes to your Web site. After every sale follow-up
with the customer to see if they are satisfied with their purchase.

2. Friendly Web Site
Make it easy for your customers to navigate on your Web site. Have a "FAQ"
page on your Web site to explain anything that might confuse your
customers. Ask them to fill out an electronic survey to find out how make
your Web site more customer friendly.

3. Easy And Free Communication
Make it easy and for your customers to contact you. Offer as many contact
methods as possible. Allow customers contact you by e - mail. Hyperlink your
e - mail address so customers won't have to type it. Offer toll free numbers for
phone and fax contacts.

4. Teach Your Employees
Make sure employees know and use your customer service policy. Give your
employees bonuses or incentives to practice excellent customer service. Tell
employees to be flexible with each individual customer, each one has
different concerns, needs and wants.

5. Impress Your Customer
Give your customers more than they expect. Send thank you gifts to lifetime
customers. E - mail them online greeting cards on holidays or birthdays.
Award bonuses or discounts to customers who make a big purchase.

6. Be Nice
Always be polite to your customers. Use the words Please, Thank You, and
Your Welcome. Be polite to your customers even if they are being irate with
you. Always apologize to your customers should you make a mistake. Admit
your mistakes quickly and make it up to them in a big way.

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